Cupertino, CA – September 1, 2025 – The wait is nearly over. Apple is preparing to officially unveil its much-anticipated iPhone 17 tomorrow at its annual fall event, and if the rumors hold true, this could be one of the most dramatic iPhone redesigns in over a decade.
Industry insiders and tech leakers suggest that the iPhone 17 will debut with a completely buttonless design, eliminating the traditional volume and power buttons that have been a staple since the original iPhone launched in 2007. Instead, the device is expected to rely on haptic touch sensors and advanced gesture controls, paving the way for a sleeker, more futuristic smartphone experience.
Why Apple Is Moving Beyond Buttons
Apple has long been known for pushing boundaries and simplifying design. The removal of the headphone jack in 2016 sparked controversy but ultimately influenced the entire industry. Now, by potentially removing physical buttons, Apple is once again signaling a shift toward minimalism, durability, and seamless integration of hardware and software.
Reports also indicate that the buttonless design could improve the phone’s water resistance and enable a more durable chassis. Additionally, haptic feedback technology is expected to give users the sensation of pressing a button even when none physically exists.
Other Expected Features of the iPhone 17
While the buttonless design is the headline feature, rumors point to several other innovations:
- A17 Fusion Chip for faster AI-driven performance.
- Upgraded battery technology promising longer life in a thinner frame.
- Camera enhancements, including a new periscope zoom lens.
- iOS 19 integration, offering deeper personalization and expanded AI features.
What This Means for iPhone Users
If Apple follows through on these bold design changes, the iPhone 17 could redefine how people interact with their smartphones. The transition may require a learning curve for users accustomed to tactile buttons, but Apple has a history of making radical design shifts feel natural over time.
The Bigger Picture
Tomorrow’s launch event is more than just a product reveal—it’s a glimpse into Apple’s vision for the future of human-device interaction. Just as Face ID and AirPods reshaped everyday tech habits, the iPhone 17 could mark the beginning of a new buttonless era.